Branding, identity design, and logos: what’s the difference?
Business magazines and websites are sprinkled with terms like branding, brand identity, logo design, identity design, corporate identity, and brand strategy. Different terms can describe the same thing. Sometimes the same term is used to describe different things. This can be quite confusing!
As identity designers, we want to be clear with our clients about what we do (and also what no designer can do for you.)