I’ve created brand identities for businesses and entrepreneurs for over a decade. Different clients have different needs. Below are a variety of brand identity pricing packages. They range from logo only, to logo with print, website, and social media packages for a fuller expression of your brand. Suggested pricing is below. If you need something different, I’m happy to put together a custom proposal.
Brand Research
I’ll provide a questionnaire to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future. I’ll survey the visual identities of your competitors and provide inspiration images to get your feedback. Together we’ll discover the main personality of your brand. This research phase sets the direction for the design work to come.
Logo
The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
Logo Color Specs
Brand Research
I’ll provide a questionnaire to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future. I’ll survey the visual identities of your competitors and provide inspiration images to get your feedback. Together we’ll discover the main personality of your brand. This research phase sets the direction for the design work to come.
Logo
The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
Color Palette
Typography
Graphic Elements
Brand Style Guide
Brand Research
I’ll provide a questionnaire to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future. I’ll survey the visual identities of your competitors and provide inspiration images to get your feedback. Together we’ll discover the main personality of your brand. This research phase sets the direction for the design work to come.
Logo
The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
Color Palette
Typography
Graphic Elements
Brand Style Guide
Business Card
Social Media
Basic Website
Details
More pieces can be added to any brand identity pricing package if needed. For example, letterhead (traditional printed version or a Microsoft Word file), envelope, brochure, pocket folder, stickers, signage, etc. We’ll develop a look and feel for your first pieces of collateral, setting the direction for your brand. Your own in-house production designer or freelancer can take over from there, working with the established style.
For many clients, a good solution is dividing a project into two or more phases. Phase 1 might be the basic brand identity components in the packages above, and Phase 2 might be the application of the brand elements to additional pieces.
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