Brand identity pricing packages

I’ve created brand identities for businesses and entrepreneurs for over a decade. Different clients have different needs. Below are a variety of brand identity pricing packages. They range from logo only, to logo with print, website, and social media packages for a fuller expression of your brand. Suggested pricing is below. If you need something different, I’m happy to put together a custom proposal.

Website Package

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Brand Research

I’ll provide a questionnaire to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future. I’ll survey the visual identities of your competitors and provide inspiration images to get your feedback. Together we’ll discover the main personality of your brand. This research phase sets the direction for the design work to come.

Logo

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

Logo Color Specs

A sheet listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.

Starting at

$1190

Branding & Logo Package

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Brand Research

I’ll provide a questionnaire to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future. I’ll survey the visual identities of your competitors and provide inspiration images to get your feedback. Together we’ll discover the main personality of your brand. This research phase sets the direction for the design work to come.

Logo

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

Logo Color Specs

A sheet listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.

Starting at

$1,200

Branding, Logo & Website Package

Click + or item name for details.

Brand Research

I’ll provide a questionnaire to help you articulate the unique attributes of your business: your mission, capabilities, ideal clients, current reputation, and where you want to take your brand in the future. I’ll survey the visual identities of your competitors and provide inspiration images to get your feedback. Together we’ll discover the main personality of your brand. This research phase sets the direction for the design work to come.

Logo

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

Color Palette

Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.

Typography

Recommendations for brand fonts, with examples of how to use them.

Graphic Elements

Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied to a few mock applications to illustrate how they can be used.

Brand Style Guide

A document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.

Starting at

$3,900

Agency Package

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Details

You just got a quote for $35-70K+ from a branding agency. You gulped and thought “Are you kidding me? That’s a lot of money!” But the reality is that’s fair. You can’t put a price on strategic thinking and beautiful execution. And keeping the lights on in a modern office building and paying a salaried creative team comes at a price.

I’m an independent graphic designer often able to bring agency-level design and expertise to the same project for which you were quoted $35K. Let’s discuss the pricing you’ve been given, and we’ll craft a solution that fits you. I can help you understand your options so you can make the best decision for your business.

Additional projects for brand identity clients

More pieces can be added to any brand identity pricing package if needed. For example, letterhead (traditional printed version or a Microsoft Word file), envelope, brochure, pocket folder, stickers, signage, etc. We’ll develop a look and feel for your first pieces of collateral, setting the direction for your brand. Your own in-house production designer or freelancer can take over from there, working with the established style.

For many clients, a good solution is dividing a project into two or more phases. Phase 1 might be the basic brand identity components in the packages above, and Phase 2 might be the application of the brand elements to additional pieces.

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