After you contact us about your identity design project, we’ll be in touch to get an overview of your needs. Together we’ll determine the scope and timeline. We will send you a proposal and contract with terms. Once approved, to begin a project a standard 50% deposit is required. The remainder is due when the work is completed. If another payment plan is more suitable, we can discuss options.
In case of a webdesign project, we will discuss your goals, the structure and the needed layout(s) prior to making a design. Your (customer’s) goals should be stated as clear as possible so we can connect to your (potential) customers in an effective, engaging way, boosting your traffic and maximizing your conversions.
The User Experience (UX) is a big priority, therefore we will spend time advising and guiding you through Best Practices when it comes to SEO, Copywriting and other essentials needed to fill your site with good content.
We always work mobile first: because most of your customers will view your website on their mobile device.
Research is the most important step in the brand identity design process. We can’t design a logo or the look and feel of your brand without a roadmap. In this step, we’ll create one. We will provide a questionnaire to help you clarify the unique attributes of your brand. It’s sort of like a personality test for your company. We are interested in your goals and objectives, your company’s capabilities and values, who your target market is, where you’re currently positioned, and where you want to take the brand in the future.
We will also survey:
- Your existing logo, website, print and digital materials
- Your competition’s design, so you can stand out from the crowd
- Examples of appropriate styles
Information gleaned in the discovery phase sets the direction for the next steps.
Here’s where ideas come to life. We will work up several creative options for you—smart solutions that make sense and are a great fit with the parameters we’ve established in the discovery phase of the identity design process.
From among the concepts presented, you’ll choose the best idea to focus on. Then we’ll refine it through a few iterations until it’s just right.
Our standard packages include up to 3 revisions, so you have plenty of opportunities to let us know how you feel about what we have created for you.
In case of a webdesign project, we will test the website in a sandboxed (password-protected) environment prior to launch to make sure everything works as expected. This will give you ample time to see your project in action and to make some final adjustments if necessary.
When you’ve approved the designs, we will create the final artwork files and deliver them to you and/or your print vendor. If needed, we will contact printers for quotes and manage the printing process for you. If your identity design project includes a website, we’ll hit publish and launch it. If your project includes a brand style guide, all the elements of your brand identity—logo, typography, color palette, photography style, icons, patterns, and more— will be captured and described in this document. You’ll have a handy reference to keep you on brand going forward.